You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers. Frankly, a display is designed to do assist in creating or maintaining brand awareness. For once an attendee has been lured to your display; your booth’s job is done. It is then up to you to throw down the hammer and commandeer that attendee as a future customer.

With only an ephemeral moment to seize the attention of a trade show attendee, your trade show display must make a plea to your target audience’s needs. Your display has to effectively communicate who you are, what you do, and how your company can be of aid.

But, determining the correct display can be a daunting task. When purchasing a trade show display, you want to choose a professional based company with expertise and excellent customer service. If you consider the questions listed below you will have a much better idea of the direction for your display needs. Keep in mind; you will be limited by the size of your booth. Working under that premise, take a look at some options for that area.

1) What is the booth size?

2) What is the show budget?

3) How many individuals will be working the show?

4) What are the marketing and sales objectives?

5) How will the display be transported to the show?

6) Will graphics need to be created?

By answering these questions, you will narrow the search for a display booth. Once objectives and your trade show calendar for the year have been set, the next step is to choose a display. The display decision should be based on the specific show objectives, budgetary restrictions, as well as, corporate branding goals and guidelines. If for example you are a marketing director for a big company with an unlimited budget and want to position yourself as a leader in your industry, a large booth space and a custom or high end modular exhibit for enhanced appearance would best suit your needs. If, on the other hand, you are a startup or small company with a limited budget, a great choice would be to consider an inexpensive Pop Up Display. Most companies fall somewhere in-between these two extremes.

Pop Up Displays are the most popular option for spaces at sales events and conferences. There is a wide range of pop ups and most are available with podium wraps to convert your carrying case into a podium or small table. Further, Pop Ups can be complemented with shelving, peninsula counters, backlit headers, literature racks, and other accessories which can convert an ordinary Pop Up into unique marketing tool. Some of the key factors to look at in selecting a pop-up are durability, ease of setup, availability, fabric colors, and warranty. If you sometimes exhibit in smaller spaces, you could consider a convertible booth which can be easily converted to a smaller size. Each display booth uses a frame that can “pop up” allowing the display to be assembled in minutes. The frames are extremely durable and make it easier for individuals to set up and tear down. They are made of different components, some graphite, steel, and/or extruded aluminum. Manufacturers would argue their frame is the strongest, the lightest, or simply the best. Just remember each represents their particular calling card. You could equate it to the myriad of different HD televisions now available on the market. Though, when broken down to its bare essence, no one is any better than the next. The makeup from one frame to another is not overly important. Further, most of these displays have one thing in common… a lifetime warranty on the frame. Some offer a one year warranty on their display. The frame is the most important piece to your display. Every model, big or small, is a great portable trade show display choice for any trade show exhibitor. Today, marketers must achieve their goals with reduced budgets. Again, Pop Up Displays will assist you in stretching your budget because they are lighter weight and designed for easy set-up and tear-down. Further, you will save on storage,
transportation, and labor costs.

Panel System Displays are an alternative to Pop Ups, and depending on their quality and countertop options, can provide a higher end look than a Pop Up Display. Panel displays generally hold more weight than Pop Ups, so they can work well if you have heavier products or a number of computer monitors to display. They are constructed of upper and lower panels that are assembled via heavy duty bolts. Panel systems give you an extreme amount of flexibility of design choices as displays can be custom created to your needs. Flexibility also abounds in color selection as upper and lower panels can be different. Most come with panels covered in fabric, be sure to select the color that best matches your companies logo, brand, products or overall image.

Modular Exhibits are high end exhibits that provide a custom look but can still be setup in a few hours, shipped in standard rotomolded plastic cases, and thus have a lower total cost of ownership than custom booths. Modular exhibits generally use higher end materials including tensile fabric structures, extruded aluminum frames, high end composites and laminates, and innovative bold designs. Modular exhibits will hold more weight and can also be used to hold large plasma screens and LCD panels.

Truss Systems provide a brash, modern, and unique look to a display. They are also excellent functional components that can be used to mount lighting, projectors, and Plasma or LCD panels. The fact that truss systems have a high weight bearing capacity makes them great for displaying heavier weight products like computers, machine parts, free weights, etc. They also have a unique dramatic look that works well with certain target markets. The beauty of Truss systems is the ability to be used in conjunction with other display structures like Pop Up and Panel System.

Custom Exhibits provide the ultimate in branding and high impact. As their name infers, they are custom built, ergo, designed to meet very specific show objectives and may include elements like conference areas, theater spaces, rotating towers, as well as, numerous product and service display positions. Given the higher cost of design, construction, shipping, installation and dismantling, these exhibits are best equipped for those willing to invest $25,000 or more for their trade show display. The payoff in a custom exhibit can be huge because it can set you apart from the competition and create an indelible branding image of your company as an industry leader.

With each of the above-fore-mentioned display types, designing attention-grabbing graphics for your booth is essential to setting yourself apart from your competitors. Below, you will find some important strategies to consider:

The 10 foot rule. Make sure all logos and text can be clearly read from a distance of 10 feet ( i.e. Rule of thumb for text is 2″ per 10′ of distance viewed)

Limit bullet points to 10 words or less… Less is more.

Infuse a bounty of visual images to illicit emotion and make your exhibit unforgettable

Make your logo simple to view even from a long distance. You want to make sure that your target audience can find you at a glance. High visibility is a priority.

Consider using mural graphic panels to increase the value and emotional impact of your display. Remember, “Perception is Reality!”

Remember, purchasing a trade show display allows you complete freedom of expression. Be cognizant that the exhibit design should revolve around your specific tradeshow needs. The Trade Show Display, Exhibit or Booth should project your company’s individuality, character, and panache. Over time purchasing a new tradeshow display may be your most economical long term solution to your trade show needs. Once you’ve answered the questions presented earlier and understood the dynamic differences between the many display options, you will be more informed and better suited to create your new display space.

Check the complete article at: http://www.smashhitdisplays.com/Trade-Show-Articles-News-Tips-Suggestions/2006/March/How-to-choose-the-correct-trade-show-display.htm

Fast motion video of the assemble of a 10-foot pop up display by Trade Show Emporium. For more information on set up of pop up displays or trade show displays and products visit www.tradeshowemporium.com.

New Hampshire!

The type of display you use for your trade show booth is something that is going to make a difference in how you do business. The idea is to stand out and be unique amongst the rest, so you must figure out which kind of display is going to be the one to fit you best. Two of the displays you may find that you have to choose from are hanging displays and pop-up displays. Each may look the same as each other, but the truth is that they are very different. It is important that you know those differences so that you can make an informed decision regarding which you should use.

Hanging displays

Hanging displays are rather true to their name. They actually hang over top of your trade show booth. They also make for a great attention grabber because they can be seen from far distances. You don’t have to have one of those booths that aren’t seen until the individual is standing right upon it. They can see it from across the way and make a beeline for your booth.

The downfall is that these work best at trade shows that are conducted within an arena or a convention center. That way the trade show booth owner has a ceiling to hang the display from. If the show is outside, then there is nothing to hang it from unless you build an incredibly tall pole that allows you to hang the display. It is then that you’re putting your display up against such elements as wind and rain. You would also have to transport the pole and building such a contraption could prove to be expensive because you would have to somehow make it compact for transport. That might be why you never see hanging displays at outside trade shows.

Pop-up displays

Pop-up displays are different from hanging displays in that they don’t hang. They come in a number of sizes and materials. Display assembly is quite easy because the frame is built to simply pop-up. An example of a unique pop-up is one that is 20 feet long and 8 feet high. It sits on the ground and actually has a wave shape to it. This makes it unique compared to pop-ups that may be one simple curve and sits upon a tabletop. However, tabletop pop-up displays are also great to showcase items you may have. You can also place lighting above the pop-up to enhance your display. Any type of lighting is going to make a difference and pop-up displays allow for that.

Another great thing about pop-up displays is the fact that they can be used both indoors and outdoors. That way you don’t have to fret if your next trade show is going to be outside. You can still use your pop-up display to bring attention to your booth.

Maximizing your presence

You can maximize your trade show presence by using one or both of these display types. If you’re having an indoor trade show, you can use your hanging display and your pop-up display. If you find you’re going to be outside, then you can just use your pop-up display. Both are very effective in bringing a crowd to your booth and you’ll find that you’ll earn a return on your investment because of the ability of these tools to attract a crowd to your booth. Just remember that you have to spend money to make money and that purchasing the right trade show displays is one of those instances. Just make sure you look around and see how much more business you are achieving against those who do not employ any type of display.

tradeshowdisplays.cc posted a video to show how fast you can setup your 8 foot pop up trade show display. Ultra lightweight components and super fast setup.

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information.

Banner Stands
Banner stands come in an array of sizes and designs. the majority of banner stands are portable are designed to be set up in very quickly and have a practical existence for several trade shows as long as they are treated properly. Deciding on which type of banner stand is best for you is to decide among the varieties available. The main types are retractable, spring back and telescopic.

Rollable banner stands are great for creating a floor standing photo mural. This type has hardware that allows the graphic image to be seen from the floor to the top of the image. The main selling point for this type is that from the front of the stand all your potential customers will see is the image. All of the hardware is either hidden or a small portion is at the top or the bottom of the stand. Therefore, the hardware is not what is noticed by visitors to your display. The rollable display can also be attached side by side with other rollable banner stands to create a much longer imager that can be as long as ten feet or more.

Retractable banner stands may be better if you are seeking durability. The graphic in this unit is rolled in and out of a metal housing, which is at the bottom of the display. With retractable banner stands, the lamination is on both sides this will aid in preserving and protecting the image from any type of damage.

Literature Racks

Literature racks also come in many different styles, designs and sizes that will enable you to fit all of the literature that you would like to offer to potential customers. Most of the time trade show literature racks are silver or black and have 3 to 5 pockets. A few larger ones are similar to a magazine rack that you commonly see at the grocery store holding comic books.

The most popular literature rack is probably the Zed Up. This great literature rack has a shelf system that can be folded down and put into its own bag for transporting. The main reason this type of literature rack is popular is that you do not have to remove the literature when you are ready to pack up. There are two sizes of the Zed Up, one with 3 pockets that will hold single brochures and another that will hold larger quantities of literature in each pocket.

You may desire a more sleek and modern design which would be the Slope literature rack. It is also very easy to transport by just folding the rack flat. It has 3 pockets that will hold literature 10 inches wide by 57 inches high and 16 inches deep. The slope has its own carrying bag as well for easier transport.

Pop-up displays

There are quite a few different types of pop-up displays that you can enjoy using for your trade show needs. There are five fashionable types that most people prefer which include the Standard Pop-up Displays, the Photo Mural Pop-up Displays, the Fabric Mural Pop-up Displays, the Commercial Pop-up Displays, and the 3-D Style Pop-up Displays. Each one has their own unique qualities and style to enhance your trade show experience.

The commonest is the standard pop-up. These are normally around 10 feet wide with a curved design. They are usually made with lightweight aluminum frame, PVC or steel channel bars, individual aluminum, or Velcro fabric panels.

The photo mural pop-up displays are pretty much like the standard pop-up displays except they use photo mural panels instead of the Velcro fabric panels. The photo mural pop-ups draw more attention because of the large format graphics that they use.

With the fabric mural pop-up display, you do not have to worry about set up as much. The mural is attached to the frame, which makes setting up faster and easier than with the standard or the photo mural style. This type also weighs less than most standard pop-ups on the market today. You can choose from a curved or non-curved design and most come with their own carrying bag.

Commercial Pop up displays may be what you need, but they are a bit more expensive. This type is sturdy and can take a bit more  mistreatment or mishandling than other units can.

One of the newest pop up displays on the market today is the 3-D Style Pop-up Display. These are similar to the fabric mural displays in that the fabric image is attached to the frame, but you can choose from different shapes such as square or round. Set up is easy and quick.

Everything Displays, Inc. is the publisher of this article and is a leading provider of trade show displays, exhibits, booths and accessories, with one of the largest product selections on the web in the industry.  Permission is granted to reprint this article, either online or in written publications, as long as this resource box and the link to www.EverythingDisplays.com are attached at the end of the article.

www.megaimaging.com – Trade Show Displays to help you stand out at your next event. Choose from our large selection of displays. Contact us at info@megaimaging.com or call 416-844-5152.

We specialize in all types of large format digital printing, (indoor and outdoor banners, signs, vehicle wraps, decals, POP displays & more! Dedicated to graphic design and the creative development of promotional, advertising, identity and collateral materials for a diversified array of businesses and industries. Our goal is to help your company achieve its goals. We believe that creating a fresh, unique approach and a professional representation for your business is an absolute necessity in this ever competitive market place. We develop every aspect of your project, from concept to completion, striving to make each experience both successful and rewarding. Our mission is to exceed your expectations, on budget and in time!

Current project involving vinyl lettering, custom lighting and graphic elements.

One of the best ways to carry out product advertising, business branding or promoting your corporate message is by participating in trade shows. No matter where the venue of the tradeshow or the corporate show is, you need to have the proper advertising tools.

Examples of these promotional tools are:

Brochure displays

Cardboard displays

Display boards

Exhibition displays

Pop-up displays

Roll-up displays

Trade show displays

Banners

All about Pop-up Display Kits

As you can see, there are many types of trade show displays to choose from. If you are looking for a form of advertisement which is handy, convenient to carry while still serving its purpose of leaving a lasting impression to your clients, then buying a pop-up display kit is the way to go.

So what exactly is a pop-up display? Basically, this is a portable display stand which can effectively deliver your advertising message. When you purchase a pop-up display kit, it comes with a carry case. This is exactly what makes a pop-up display extremely convenient to use: you can easily transport it anywhere. Even if you are holding an exhibit outdoors, a pop-up display kit will only take a few minutes to setup.

Once you are done, the pop-up display is really easy to tear down so you will save a lot of time. This portability and flexibility factor offered by pop-up display kits is what makes them the advertising tool of choice for most companies.

More importantly, the seamless graphic display will provide maximum impact to your target audience. Pop-up displays come in different sizes, so you can select one which will measure up to your direct competitors, especially in a trade show where dozens of other companies and brands will be on display.

Why Purchase Your Pop-up Display Kits from VividAds(dot)com(dot)au?

If you have no idea where you can purchase advertising materials such as pop-up display kits, look no further! All you need to do is visit vividads(dot)com(dot)au.

Vivid Advertising is the leading supplier of exhibition displays and banner stands in Australia. The pop-up display kits that we offer are sleek-looking, attention-grabbing and they deliver the message right to your core audience.

Now, when you purchase pop-up display kits from Vivid Ads, here are the other benefits that you will get to enjoy from our complete line of advertising materials:

Affordability

Portability

Ease of use

Ease of set-up

Awesome exposure to your core audience

Australia-wide, fast service

All of us here at Vivid Ads have been in business for the past seven years. We have lasted this long, and remained a leader in the industry due to the efforts of our talented designers.

More importantly, we make it a point to address your most immediate advertising needs. From the time of conceptualizing the design to the deadline that you have set when the product should be delivered – we’re with you every step of the way.