This video features Keul Whitford, Product Training Specialist for Agri Supply. The classroom training provides insight into how air pressure is used, the measurement for air tools or cfms, cubic feet per minute, and a basic description of a filter assembly.

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Point Of Purchase display for W5 A2 – Shipper display

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A trade show is an event in which the companies of a specific industry set up stalls to highlight their latest products, services or other activities. For that, the companies have to take empty spaces on rent from the organizers of the trade show for a certain sum of money and then decorate it with suitable trade show displays, which are nothing but physical paraphernalia like screens and banners.

Trade show displays consist of not only screens and displays but several other items. In fact, a whole industry of trade show displays has developed recently. A search of the internet shall yield several trade show display selling sites. Not only the internet, there are real showrooms selling the same in all major cities.

Trade shows have become so popular that U.S.A alone hosts 25,000 trade shows every year. Each company taking part in the trade show spends quite a huge amount of money and consequently the cities often promote trade show for financial benefits. As there cannot be any trade show with out trade show displays, this industry has come up a big way.

Today, the markets are virtually flooded with all possible sorts of trade show displays and an average newcomer is bound to end up with a boggled mind. He is unlikely to be able to decide what he wants. Even experienced buyers would take time to think things over. Is a pop-up display better than a pipe and drape one? Many might ponder over it.

Hence, for the confused first-timers at a trade show, it is better to opt for the trade show display rentals. There are rental companies that accept projects on a turnkey basis. They also allow renting of individual items.

Renting on turnkey basis will take the hassle of exhibiting. They do the shipping, installation and dismantling. You may however have to pay a shipping charge if the trade show venue is far off. To avoid that you can contact some trade show display rentals of that area.

Most of the rentals agencies have a wide variety of trade show displays to provide different need and different budget. They will know what sort of display will be best for your booth size as well as for your kind of products. However, you should know a little about the types of displays available in the market,

> Tabletop displays
> Table covers
> Pipe and Drapes
> Pop up displays
> Panel and frame system
> Modular system
> Portable hybrid displays
> Custom exhibits.
> Other than all these, you have small displays like literature stands etc.
> Tables and chairs generally come free with the exhibition space.

Some of the included items like table covers, tabletop displays and pop-up displays can be easily managed by the individual himself. For a small size booth, there is no need to employ professionals – one may surf the web, choose the required items and set them up oneself.

However some facts should be kept in mind while doing so:
1) However tiny is your booth and diminutive is your arrangements, you are here to draw the attention of your perspective customers.
2) When there are too many stalls around, chances of the visitors overlooking your stall is high.
3) Statisticians claim that a casual visitor will not spend more than 3 seconds on a simple stall.
4) If one does not arrange a striking booth or stall, the visitors are not likely to look at it.
5) Hence, even miniature booths must be done up attractively.
6) The trade show displays utilized in one exhibition may not be used in the next.
7) This implies that the money spent in buying trade show displays and in storing them was wasted.

This makes renting of trade show displays an attractive venture. Since there is no purchase, no money is wasted in buying and storing. One may also get useful advice from the rental company experts as they are quite experienced in the business. They are likely to give their best shot, as their future business contracts depend on the previous ones. This is the way their business grows.

If you are few trade show old, you can start buying a few essential pieces. That will save you the recurring cost. You can always rent the rest. That way you save a little and have a unique trade show booth each time you take part in a show.

Point of purchase displays, or POP displays, are used in retail boutiques to increase awareness of a product and to increase the sale of a certain product.  POP displays inform the customer about advantages of a product or point out details about the product or brand that may increase the customer’s desire to purchase it.  POP displays are one of the most highly effective forms of merchandising that there are.  Historically, their sales success is only trumped by mannequin displays.  However, that could change as customers are becoming savvy shoppers and are use more scrutiny when making purchases.  Here are some tips on creating POP displays and making sure that they are as effective as possible in your boutique.

1)  POP displays were originally designed to get the customer to make extra purchases at the checkout.  These types are highly effective.  Position them around your register or where customers will have to look at them while they’re waiting in line.  Countertop and impulse buy displays should display a product and also have some sort of logo, graphic, or information about the product.  This is your chance to really convince the customer to increase their purchases because they actually have time to read the details about the product or brand.  When a customer feels informed, they are more comfortable making the decision to buy.

2)  You can use POP displays around your store, too.  They are effective around mirrors, dressing rooms, outside of major departments, and at the ends of aisles.  They are great for drawing attention to certain areas of the store.  They draw the eye and can help you to control what the customer looks at next while shopping.  Our inclination is to read something when we see words, so take that into consideration when you set up your display.  You might want to keep it brief so that the amount of reading is not overwhelming.  A simple name brand, logo, or tag line that gives a person the gist of what the product is about is sufficient.  Once they’re drawn over, you can go into more detail about how the product is made in the USA, uses only organic materials, or donates a certain portion of their sales to charities.

3)  People choose boutiques over giant department stores for specific reasons.  Keep these reasons in mind so that you can tailor the display to your target market.  Uniqueness is one reason that some people shop at boutiques.  They enjoy the “off the beaten path” brands and designs, so make sure that they are aware of the brands that you carry by using POP displays.  Sometimes companies will even provide you with a free display if you ask so that they can promote their brand as well.

4)  Keep your boutique easy to shop in by leaving space between your garment racks or the <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://onlygarmentracks.com/ecommerce/home/onlygarmentracks/”title=”Garment Rack”>garment rack</a> and the wall.  You don’t want to crowd your customers with numerous POP displays and clothing racks.  You can use a POP display, even a small one, as the only display of that particular product.  Just make sure that you keep it fully stocked so that people don’t think that they won’t be able to find what they need in other areas of the store.