www.exhib-it.com DJ Heckes is a trade show marketing expert with over 18 years experience. DJ is also an accomplished author and speaker. Check out her trade show expert tips on her site.

Many companies participate in trade shows for the interested audiences that flock to them. If you are looking to remodel your home, for example, you know that you will see a wealth of new ideas and products by visiting a home and garden show. But because there are so many companies vying for the audience’s attention, you have to do everything in your power to make your company stand out from the rest.

A pop up tent or canopy tent in your company colors and with your company logo emblazoned everywhere will not only help attract the attention of potential customers, it will help them to remember your company name, easily return to your booth if they wish to at a later time, plus the canopy tent or pop up tent allows you the room you need to conduct business. You can select from a wide variety of colors, including distinctive bright neons, for use in the walls and ceiling of your trade show pop up tent. If chosen wisely, the color of your tent alone could be unique enough that it is easy to spot in a venue full of tents, a distinct advantage to your company visibility at a trade show.

You can optimize the pop up tent even further by using your company logo or graphics to adorn the tent. Logo tents are a smart choice, because the average person needs to see or hear something at least six times before it is committed to memory, so the more often they see your logo on logo tents, the better for your company’s reach. Logo tents can be customized to your specific logo’s requirements in terms of color, size and shape. Graphic tents offer another effective way to get your message across to the public instantly.

This is especially important if you are attending a trade show outside of your company’s country of origin. Not everyone may speak your language, but everyone can understand a picture. If you sell sporting goods, for example, by placing pictures on graphic tents of the various items that you offer, or a picture of an athlete playing the sport for which you offer the equipment, people will know immediately what you can do for them. You can select a pop up tent or a canopy tent in several different sizes. It is a great idea to have a few different sizes of company tents available to your staff who will be working the trade shows, because some indoor venues have restrictions on tent size, so this way you will always be prepared with the appropriate pop up tent.

Whether you are going to a trade show or exhibition, shopping centre promotion, conducting seminars, requiring in-house or foyer displays we have the experience and the products to meet your needs.

•    We will help you to create leads and generate sales by attracting more prospects to your display.

•    Boost brand recognition through first class graphics

•    Obtain an outstanding level of service and quick turnaround times

•    Save time and money in set-up costs

•    Benefit from a price that reflects quality as well as value for money

FREE CONSULTATION – or discussion to determine how your requirements would best be met, based on some important factors-

1.    Where will you be exhibiting outdoors or indoors?
2.    Will you be going to shopping centres and are you aware of height restrictions in some centres?
3.    What size booth do you require?
4.    Who will be assembling the display- one person or several?
5.    Will international freight costs be a consideration?
6.    Do you have product to showcase?

We are very aware of deadlines which can’t be changed and guarantee to always meet your timeframe.

PORTABLE DISPLAYS – We specialise in providing Quick & Easy TM  retractable banners, RolltekTM scrolling banners, portable panel display systems, ExhibitorTM pop-up systems, exhibitor desks and promotional tables and portable brochure holders; anything required for a trade show.

RETAIL DISPLAYS – Our past experience has led us into displays complimentary to the retail industry. Creating amazing graphics on slat wall, incorporating slim light boxes into merchandising units or creating visually exciting rotating and slim light boxes will get your message across. You will be noticed in any retail environment.

ARTWORK DESIGN – Our experienced team can create a design from your brief and supplied elements, i.e. text, logo and pictures. The thoughts behind the design are specifically “Who do you want to reach at the show?” and “What do you want them to do?”

CORPORATE IDENTITY – We can also produce your full corporate identity by creating your logo, business cards, letterheads and brochures.  We will work with you all the way to produce an identity which reflects your desired image.

Exhibitek Trade Show Displays is a leading manufacturer and importer of portable displays and display material.

Trade show displays should be colorful, attractive, in a high-traffic area and have relevance to the customers. Create an effective trade show display, using up as much of the space as possible, with advice from a businessman in this free video on marketing. Expert: Mike Mitchell Contact: www.CCUSA.com Bio: Mike Mitchell has a masters degree in education from the University of California, Los Angeles and bachelor’s degree in political science from University of California, Irvine. Filmmaker: Paul Volniansky