Effective promotional methods are always successful in promoting a product on trade show displays. There are many ways one can make use of the trade show and gain popularity for a product. Trade show booths, trade show graphics always play vital role in this promotion. Attendees to the trade show can be easily attracted through them. Graphics enticing features will be always successful in gaining attention from the attendees. Trade show graphics along with best marketing message is always a best attention grabber from trade show visitors.

A visitor attending to trade show will be always looking at all the sides and make use of this tendency for your promotion. Always try to make your promotional material to be a part with all the trade show booths, trade show exhibits, and pop up displays, table top displays, display booths, trade show supplies, and rest all places. Perhaps a visitor can have a glance at all the things, but an enticing message with attractive graphics can definitely make a visitor to be more attentive. Also, motivates the visitor to reach your product booth for more information. Make it sure your team will be capable enough in providing the further information about the product for an interested visitor.

Trade shows are always a big gathering and offers a great chance for a product to gain mileage. This should be utilized to the most through all possible ways. Make it sure that whole trade show area is covered with your promotional details like on the portable displays, table top displays, popup displays, trade show rentals, trade show flooring, portable banners stands, exhibit booths and many more. Make it sure that a custom display is arranged in way it is going to gain attention from every visitor to the trade show. This is better to be a part of everywhere in trade show and this will never fail in gaining attention from the prospective customers of the product. Make it sure all the mentioned places are carrying the product graphic design along with the marketing message.

Another best way to make use of this trade show for the successful promotion of a product is through freebies. Offer some useful freebies along with product graphics and product’s marketing message. This freebie will always remind prospective customers though they left the trade show. This freebie would be successful in bring back the customer for the products down the line without fail. Freebies can work more better way than any other methods.

Importantly every promotional feature should carry the contact details like phone number, address, email, website, etc. These details will bring the prospective customers down the line. Also, make it sure to pass free hand bill with product information and contact details. Many visitors will keep these hand bills as a reference for the future purchase. All these methods will be more successful in gaining popularity for a product and huge gathering at the trade show displays will make it a great possibility.

Mixed clip of InteliCoat’s Trade Show Graphic Products and Applications webinar in support of September Product of the Month Magic® DMiBOP/Mural Pro. The webinar provides a virtual walk through of the wide variety of Magic and Magiclée® products for the production of trade show displays and graphics, including Magic DMiBOP10/Mural Pro, an 11 mil, nylon-reinforced, wet strength paper that provides an economical alternative for short-term, indoor promotional signage where high tear strength is not required. To sign up for InteliCoat webinars or to learn more about the Magic brand of digital ink jet media, please visit www.magicinkjet.com

We pay tribute to the end of 2008, by answering some of the more popular questions that we were asked this year about trade show displays. We have in no particular order or fashion, taken four of those questions and provided answer for them. Happy New Year!

What is the most popular style of trade show booth?

This is a very subjective question because everyone will have differing opinions on this topic. It also really depends on how big the trade shows you attend. Generally speaking the most popular booths are hybrid systems like the Alumalite or pop up displays. This exhibits usually allow for customize graphics as well as size, styles and shapes. They are also very affordable and are lightweight, which cuts shipping costs. Other popular products include banner stands and table throws for smaller companies. Custom displays are popular but are normally reserved for companies who have a considerable marketing and trade show budget.

I am submitting graphics to be included in our display, do I need certain graphics or files?

Any time you submit graphics, anywhere, you want to provide a file that has been created in Photoshop or Illustrator, the two standard programs used for design. Also make sure you submit files with the highest resolution possible, which will help create larger more clear files you want to give them a file with a high resolution, which basically means the original file and not something downloaded from the Web site. Most companies will be able to tell you before printing if the graphics will work for you or provide you with a proof. Companies also provide services for graphic design, which eliminates the problems and time it could take for creating the graphics yourself.

What can I do with my old trade show displays?

Do not just pack your display up and throw it away. The trade show industry is the second most wasteful commerce in the United States and it is important that we reduce as much waste possible. The most popular approach is to recycle your old display by using a qualified trade show display recycler. Using any recycling center won’t ensure the proper recycling of all materials. Most trade show display recycling services have dedicated centers and will also provide you with an itemized list of what was recycled at the completion of the process. You can also see if there is any avenue for people who are looking for a used trade show display or look into the option of changing out your graphics, if possible.

How do I know I will be getting a quality trade show product that will be durable and long lasting?

First and foremost do your research. A lot of companies use the same manufacture, but will have small differences in how they ensure the quality of the product. Some companies will honor a longer or even life time warranty. Other companies will have different cases and options for protecting your displays. If you are unsure of the quality of what you may be getting, you can ask for samples or even a reference for the display. If you find a product with a much lower price it may be a different manufacture that is making a cheaper product that is similar to another company. Ask what kind of displays they carry and gauge if that is the industry standard by shopping around.

Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines. Why? Because, presuming you select the correct trade shows, your target market is there, accessible, and primed to learn.

Yet there is another challenge: differentiating your trade show displays from the rest of the pack vying for attendees’ attention. One way to set your company apart is to put as much attention into the development of your trade show display as you do the rest of your efforts on behalf of a successful product launch.

Trade show displays can make or break your success in attracting the kind of audience you want for the all-important launch. Starting from scratch to build a custom display ensures that your display will be fresh and in sync with the rest of the marketing supporting your launch.

Custom-built trade show displays allow you to be creative, dramatic, and highly relevant to support your launch in the most powerful way possible. There are virtually no limits to the design options you can use to make your statement and grab attention: graphics, materials, size, elevation, or AV components.

When you opt to build custom trade show displays, there are a couple of tips you may want to keep in mind:

Timing

Building a custom display takes more time than usual. Allow enough time to ensure that quality standards can be used throughout the process and that you are also not stressed out wondering if you will make it in time for your first round of trade shows.

Reverse engineer from the start of your trade show schedule. You will want to allow four to six weeks for large custom-built trade show displays and six to 12 weeks for a mid-size island or smaller.

Cost

One thing you will have to prepare for with the custom display is the cost. It is the most expensive to produce and has the highest operating costs due to size and number of packing crates.

Alternatives

If cost is the dominate concern, consider the following options which also can produce the attention-grabbing drama you want for your product launch:

• Custom Modular Trade Show Displays

Modular displays provide high quality exhibit imaging without the higher operating costs of custom displays.

Modular construction takes advantage of a large inventory of interchangeable pre-designed and engineered components such as back walls, counters, display pedestals and exterior panels. Lightweight structural materials such as aluminum, Plexiglas and high-grade tension fabrics provide simplified assembly, space-saving packing and often 400% lower shipment and handling costs.

The flexible design trend display components allow you to reconfigure the design or size of your trade show booths from trade show to trade show.

Custom modular trade show displays offer design and image quality with substantial savings in operating costs due to less weight and size and number of shipping containers.

• Portable Trade Show Displays

Yet another option is the portable system that offers trade show display versatility. Lightweight portable exhibits are ideal for trade show exhibitors who require ease of use and a variety of display configurations while presenting a distinctive creative image.

Easily set-up, the portable system has a skeletal frame with attachable laminate panels, which simply clip together in virtually unlimited structural styles. Accessories such as bridges, counters, alcoves and backlighting enhance versatility of the interchangeable portable systems.

The trade show portable systems can convert from tabletop to island exhibits in minutes and adapt to almost any trade show display situation with minimal effort. Usually your own booth staffers can transport and assemble the trade show displays themselves saving time and the added costs of drayage and contract workers.

Portable trade show displays are an especially suitable option for the first-time trade show exhibitor and for appearances at smaller, regional trade shows.

Your product launch is critical to your business. Give adequate consideration to the selection of the trade show displays that will support your launch in grand style – you won’t regret it.

T&S Brass shows how point-of-purchase displays can help you merchandise T&S products and increase your sales.